I'm back with another business-themed post! I wanted to kind of post about my journey as it's happening. Honestly, it's not that exciting. I'm not making a ton of money each month or growing wildly with leaps and bounds. But I think it's a slow process, especially for someone in the handmade business. I'm trying to find my niche, figure out what sells and what people like, and how to best market what I do.
Where I Want To Be:
In the next few months, I'm hoping to grow my blog traffic by a few hundred views (aim small, miss small, right? The Patriot? Anyone?). I love offering tutorials and DIYs and updates about my shop. To market these, I've been using Craftgawker, Pinterest, and Instagram. All three are highly visual websites and apps, and if you have great photos and a good eye for styling, they can be really beneficial.
- Buy a new blog template for a more streamlined and clean-cut site
- Research marketing and small business tactics
- Engage with other small handmade businesses to share experience and tactics
- Research SEO and how to make it work for my shop
- Continue to market tutorials
All of the above, actually. Instagram has helped a lot with building a following. And if you can get a photo accepted by the critics over at CraftGawker, a lot of traffic comes from there as well.
I would also like to start selling more items from my shop, but I think I still need to figure out what my niche is. Generally, it's handmade items, but I'm not sure if I need to choose one particular product or if it's okay to keep a diverse shop. Personally I love the diversity - I love making different kinds of items using different crafts and techniques, and I love the colorful look of it. But I'm really not doing very well with sales, so I'm hoping to work on that more and figure out what I need to do.
Hope you enjoyed this little business update!